Chat GPT is scared of me taking its job.

Hi, I’m Daniel. I’m a former Midwesterner who realized winter was a choice and moved to LA. I’ve written for everything from pizza chains to deli meat to a jingle about Urgent Care that turned into a full-blown music video.

I’m a writer who starts with a brain dump and ends with work that breaks through. I lead with curiosity, build from insight, and believe the best creative starts with a good conversation. My process is part instinct, part research, and a lot of stepping away so I can come back with fresh eyes.

I love humor because it disarms people. It makes room for connection. But I also like stretching into emotional territory when the story calls for it. I’ve turned low-budget asks into high-impact creative, like taking a TikTok assignment and turning it into national TV because the client believed in the idea and trusted me to lead it.

I bring curiosity, craft, and a calm head when the heat is on. I believe in collaboration with purpose, feedback without ego, and work that makes people feel something.

This job isn’t life or death. But when it’s done well, it can make someone laugh, stop scrolling, or see a brand differently. That’s what I’m here to do.