BCBS National Strength

Our members and communities know Blue Cross and Blue Shield as their one local trusted partner.

But our roots run deeper than that.

Thanks to our national collective of partners who provide the newest innovations for healthcare, members can be assured

they have the one with growing strength and countrywide support…close to home.

TV/OLV

We announced our national partnership with a series of local spots.

OOH

Radio

CD: Dimitri Poulios

ECD: Michael Matykiewicz