Getcha Peanuts!
In 2020, baseball felt different with stadiums empty for the first time in over 150 years—but one tradition wasn’t going anywhere: peanuts.
So, we brought the ballpark experience home with Twitter jumbotron games, where fans played for real peanut prizes, shipped with a custom mailer, and a reminder of better seasons ahead.
Twitter Games
We created four different games housed entirely on Twitter.
Winners were directed to a microsite where they could enter shipping information to receive their prizes .
Intro + Thank You Posts
The Prize
Winners were sent a mailer with our custom logo and a note about the upcoming season.
