McDonald’s
Every year, the Shamrock Shake is released to millions of impressions and exclusive buzz.
We were asked to help make the 50th anniversary of McDonald’s seasonal treat even more special.
Case Study
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Leading up to the shake’s release, these ads will feature the flat prism plastic in action.
Google Doodle
On the day of the release, we’ll partner with Google and unveil a doodle featuring the new rainbow lids.
Visitors who click on the doodle will automatically search “shamrock shake” and be flooded with news stories and shake history.
Drive-Thru aCTIVATION
Since 70% of McDonald’s sales are ordered at Drive-Thru windows, consumers can drive under rainbow beams on their way to claim a shamrock shake of their own.